CLIENT | Teaterbilletter (Theatre Tickets)
TASK | Corporate Visual Identity
AGENCY | IDna Group
Teaterbilletter (Theatre Tickets) is an online ticket portal, covering more than 100 theatres in Denmark. During the development of the visual identity it was important for Teaterbilletter that the visual identity would not just express their product (tickets) but also the idea that the ticket is what grants you access to a world of experiences and magic. They wanted to appeal to broader audience by passing on the special feeling of going to the theatre.
The Identity was created upon the idea of giving Teaterbilletter a visual language, which enables them to unfold the magic of the theatre-going experience – whether it be a play, a musical, or a performance. The ticket-symbol is designed to frame different ‘stories’; giving the audience a sneak-peak of what awaits, while at the same time ensuring Teaterbilletter’s recognisability. This way the ticket becomes a strong recognisable visual symbol, and combined with the simple colour-palette, this creates consistency throughout the identity.