CLIENT — Matilde Kakao
TASK — Redesign of Brand identity and Packaging design
AGENCY — IDna Group
The purpose of MATILDE is to spark moments of joyful togetherness, by bringing the whole family together, and being the well-known “cosiness-maker”. This meant that the design had to be passionate, positive, playful, friendly, and fun. This is achieved by enhancing the existing iconic visual symbol (the MATILDE-girl illustration) to the focal design element of the packaging. The MATILDE-girl is equal to the brand Dna and the symbol of chocolate milk in Denmark – no other illustration would tell that any story better. She is furthermore personified through different occasion-driven visual expressions, which together with a coloured circle.